What social media and slot machines have in common

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Addictive gameplay: What casual game designers can learn from slot machine research Slot machines are by far the most popular form of casino gambling today

Slot machines designers are good at what they do Not only is the casino game the single most popular form of gambling in the world, The bells and whistles on slot machines can trick the brain into thinking players won something when they've actually lost money,

slot gaspol 189 Wendy Bendel investigates what makes fixed-odds betting terminals so addictive  Like addictive drugs such as cocaine, heroin, nicotine and alcohol, gambling activates the brain's reward system, which is powered by dopamine